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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by [Nicholas J.  Webb]
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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint Kindle Edition

4.2 out of 5 stars 109 ratings

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Editorial Reviews

From the Back Cover

While angry customers can quickly wreck a business, indifferent ones kill it more slowly. To survive, the most successful companies toss out the status quo, tap into customers’ desires—and deliver experiences that resonate with every type of customer.

They do it by asking two simple questions: What do customers love? What do they hate? What Customers Crave helps you find the answers, and reinvent how you engage with people both digitally and nondigitally. The tools, examples, and insights from an innovation thought leader show you how to: Discover who your customers really are and what they care about

* Engineer exceptional, relevant experiences for each customer type

* Connect across all five touchpoints

* Co-create with customers, and much more

* When you learn to provide your customers with exactly what they want, they not only buy—they come back again and again . . . and bring their friends!

--This text refers to an alternate kindle_edition edition.

Book Description

True Influence Top 25 B2B Must-Read Books of 2017

Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016

LinkedIn Marketing Solutions 25 Must-Read Marketing Books in 2017

Mashable Best New Marketing Books to Read in 2017

Think you know your customers? Think again.

The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:

Gain invaluable insights into who they are and what they care about • Use listening posts and Contact Point Innovation to refine customer types • Engineer experiences for each micromarket that are not only exceptional, but insanely relevant • Connect across the five most important touchpoints • Co-create with your customers • And much more

When you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.

--This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B01GW9XH7K
  • Publisher ‏ : ‎ AMACOM (October 12, 2016)
  • Publication date ‏ : ‎ October 12, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1938 KB
  • Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 272 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.2 out of 5 stars 109 ratings

About the author

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Nicholas Webb is a world-renowned Business Strategist, Bestselling Author and Futurist. As an Inventor, Nicholas invented one of the first wearable technologies, and one of the world’s smallest medical implants. He is the founding CEO of the Cravve a top Business Growth Consulting Firm. He has been awarded over 45 Patents by the US Patent and Trademark Office for a wide range of cutting-edge technologies. Nicholas is the author of The Innovation Playbook, The Digital Innovation Playbook and the Number One Bestselling Book on Customer Experience entitled, What Customers Crave. This powerful book has just been listed by LinkedIn as the top summer business book reads for 2017 and is Mashable’s top marketing books for 2017. As a Business Advisor, he works with some of the top brands to help them lead their market in Growth Strategy, Customer Experience (CX) and Innovation. Nicholas received his Doctorate of Humane Letters (hon.) from WUHS. Nicholas also serves as an Adjunct Professor of Innovation and the Director for the Center of Innovation at one of Southern California’s top medical schools WesternU. As a keynote speaker Nicholas speaks at over 50 events worldwide each year on innovation, future trends and healthcare.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
109 global ratings
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Top reviews from the United States

Reviewed in the United States on October 24, 2016
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Reviewed in the United States on June 5, 2020
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Reviewed in the United States on June 21, 2018
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Reviewed in the United States on October 3, 2016
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Reviewed in the United States on October 11, 2018
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Reviewed in the United States on November 16, 2017
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Reviewed in the United States on February 3, 2018
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Top reviews from other countries

J. Axup
2.0 out of 5 stars Old fashioned
Reviewed in the United Kingdom on February 23, 2020
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Jamie Johns
1.0 out of 5 stars A very basic and simplistic view on customer experience
Reviewed in the United Kingdom on April 4, 2021
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Mona
4.0 out of 5 stars Sehr interessant und gut schrieben.
Reviewed in Germany on March 6, 2018
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prashant
5.0 out of 5 stars Nice book
Reviewed in India on January 24, 2018
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Joe Chiao
1.0 out of 5 stars One Star
Reviewed in Canada on August 26, 2017
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