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How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content Kindle Edition
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About the Author
Robert W. Bly is the author of more than 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook. His articles have appeared in numerous publications, including Amtrak Express, Cosmopolitan, Bits & Pieces for Salespeople, DM News, and Writer's Digest. He lives in Dumont, New Jersey.
- ASIN : B005ANB380
- Publisher : Quill Driver Books (September 1, 2010)
- Publication date : September 1, 2010
- Language : English
- File size : 2088 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Print length : 266 pages
- Page numbers source ISBN : 1884995608
- Lending : Not Enabled
- Best Sellers Rank: #189,989 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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This book is about how to profit from selling information in many different formats. If you are new to selling information, this book will open your eyes to the many different markets and venues within these markets which are available to you. Even for those who have been in the business for some time, you will learn some new ways to profit from your knowledge and experience.
In my mind, the most important thing about this book is that it is the collective knowledge and wisdom of someone who has made an outstanding living in this trade. Bob Bly is sharing what he knows. And what he shares is not theory, it is from actual experience. So while some of the information might seem counterintuitive, do not dismiss it. It would be a huge mistake to think that you know better.
This book really covers all aspects of information marketing - from picking the market to writing for magazines, doing your own book - either through a publisher or through self-publishing. He also gives some great insights on doing live workshops, online training and coaching/consulting.
The book offers plenty of additional resource information in the appendix. Mr. Bly also has an e-newsletter which is available for free.
The book is full of excellent information about how to capitalize on your knowledge and experience. It is well organized and very easy to read. He gives plenty of examples from the real world of his own experience.
Since the book is well organized you can skip any chapter that does not appeal to you. For example if you have no interest in writing for magazines, then you would not really miss anything if you skipped that chapter.
My suggestion is to read the book cover to cover to get an idea of all that is possible. Then keep it handy and refer to it for specific advice when you are doing a specific project.
If you are selling information, this should certainly be a standard part of your reference material.
Robert Bly is a seriously accomplished writer, and it seriously shows in this book. He emphasizes doing a LOT of research about your topic, and he clearly HAS done a lot of research. While reading his book, I felt quite "complimented" that he would actually work that hard ... for me!
Throughout the book, I was interested in the content of this book, AND as many of the specifics of the book as I could actually notice about the way the book was laid out, organized, and the info presented. Bly really "walked the talk" with this book, as I got to actually experience WHAT he was explaining by reading WHAT he was explaining.
I found the book to be interesting, quite a feat, as far as I'm concerned, for a topic that is clearly not particularly "interesting."
If the title of this (cheesy covered!) book is at all of interest to you, buy the book and learn from a bona fide expert.
Some of the best tips include:
Titling your work
Steps to publish a book
Marketing tips for authors
Research a book
The one complaint I have about this book is the organization of the nuts and bolts information. Some of the really good advice is tucked away in chapters that some people may skip (like the dvd chapter). Would have preferred to have each chapter on different mediums narrower in focus. That way, you could skip the parts that you really did not have an interest in. As it is, you really need to read each chapter to glean all the great information contained within.
Bob has a proven track record in copywriting and marketing, and his books are based on real-world experience (too many authors talk in theory, not Bob). He's "been there, done that" and his books give you a clear roadmap to follow, whether it is copywriting, direct mail, public relations or, in the case of this book, how to create and produce high-value information products for your business.
Like the previous books of his that I have written, he instructs the reader in a realistic, practical way. Everything that he covers in the book he has done in his own business. I wish more business authors would be that authentic.
Whether you are an entrepreneur or work for a company, if you want to be successful, you need to be able to position yourself/your company as a thought leader with content that showcases your expertise. A great way to prepare for the new "content economy" is to read Bob's book. I highly recommend it.
Top reviews from other countries
Nick is the author of "Live Your Best Life".