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Yes!: 50 Scientifically Proven Ways to Be Persuasive by [Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini]

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Yes!: 50 Scientifically Proven Ways to Be Persuasive Reprint Edition, Kindle Edition

4.5 out of 5 stars 691 ratings

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Editorial Reviews


“In simple terms, there are three kinds of business books: You read, and you ask yourself, “Why did I buy this piece of crap?” You read, and you ask yourself, “Interesting, but how do I apply this stuff to my business?” You read, and you immediately change what you’re doing. In my experience (and I get a book a week to review), books in the third category appear once a year or so. One such book is “Yes! 50 Scientifically Proven Ways to Be Persuasive” by Noah J. Goldstein, Steven J. Martin, and Robert B. Cialdini. This book ranks in the top 10 business books that I’ve ever read.” (Guy Kawasaki, author of The Art of the Start )

"I recommend the book highly, as it presents all kinds of clever and effective influence tactics. You can learn everything from the virtues of inconveniencing people, to why restaurants shouldn't offer a basket of mints for people on the way out, to how to use -- and how not to use -- fear as a motivator. Yes! is based on the best behavioral science research and is an easy read." (Robert Sutton, author of The No Asshole Rule )

"This easy-to-read summary of the social pschological research on persausion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be reading this amazing book." (Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of What Were They Thinking? Unconventional Wisdom About )

Yes! is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own." (Warren Bennis, Distinguished Professor of Business, University of South California, author of On Becoming a Leader and c )

Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times (London))

"I've recommended many books but this one is among the best I've found. . . try to read it before everyone else does. It's chock full of useful advice tested by leading researchers." (Working Class)

"Goldstein, Martin, and Cialdini meld psychology, pop culture and field research to demonstrate how the subtle addition, subtraction, or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. . . . The authors illustrate the simple and surprising approached that can hone a company's marketing strategies. . . . This amusing book has equal value and appeal for executives, salespeople--even parents trying to persuade their kids to do homeword." (Publishers Weekly)

"If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it." (Dale Dauten, nationally syndicated Kind Features columnist and author ofThe Gifted Boss )

About the Author

Noah Goldstein is a protege of Cialdini's.  He is an assistant professor at the University of Chicago Graduate School of Business.  He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

Steve Martin is the UK-based co-director of Influence at Work.  Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.

Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a
New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.

Product details

  • ASIN ‏ : ‎ B001F51X64
  • Publisher ‏ : ‎ Free Press; Reprint edition (September 3, 2008)
  • Publication date ‏ : ‎ September 3, 2008
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 526 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 273 pages
  • Customer Reviews:
    4.5 out of 5 stars 691 ratings

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
691 global ratings

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Joanne Morley
5.0 out of 5 stars Great, even if you think you know about persuasion
Reviewed in the United Kingdom 🇬🇧 on December 16, 2008
5 people found this helpful
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Firdaus Vogt
5.0 out of 5 stars An excellent little book
Reviewed in the United Kingdom 🇬🇧 on January 27, 2019
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Dr. M. Clayton
4.0 out of 5 stars Good Stories
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3.0 out of 5 stars Philosophical Dry Spell
Reviewed in the United Kingdom 🇬🇧 on December 10, 2008
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