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Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich by [Jason Zweig]
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Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich Kindle Edition

4.4 out of 5 stars 234 ratings

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Editorial Reviews

Review

"Jason Zweig knows your financial demons, where they live, why they're making you poor, and how you can beat them. You owe it to yourself, your future, and your heirs to read Your Money and Your Brain."

-- William Bernstein, associate clinical professor of neurology, Oregon Health and Science University; cofounder, Efficient Frontier Advisors; and author of The Four Pillars of Investing

From Publishers Weekly

Starred Review. It's tempting to blame your upbringing or your stingy boss, but the real culprit in your flawed relationship with money is your very own brain, argues finance writer Zweig. Combining concepts in neuroscience, economics and psychology, he explains how our biology drives us toward good or bad investment decision. Our brains are pretty self-deceptive, it turns out: we have difficulty admitting our lack of knowledge about finances; we overestimate our own wisdom and performance; and our preference for mistakes of action rather than inaction often leads us to irrational investment decisions. Most tellingly, humans believe we're smart enough to forecast the future even when we have been explicitly told that it is unpredictable. Among the book's fun facts: the MRI brain scan of a cocaine addict is virtually identical to that of someone who thinks he is about to make money. Backed by stellar research and written in an entertaining, informal style that makes a complex subject accessible to the layperson, Zweig makes clear how we can understand what our brains are doing and how to use that knowledge to get out of our own way and invest wisely. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
--This text refers to an out of print or unavailable edition of this title.

Product details

  • ASIN ‏ : ‎ B000SEPIGE
  • Publisher ‏ : ‎ Simon & Schuster; Reprint edition (September 4, 2007)
  • Publication date ‏ : ‎ September 4, 2007
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2873 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 310 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.4 out of 5 stars 234 ratings

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
234 global ratings
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Cookiebob
4.0 out of 5 stars Good, drawn out, lots of examples, one big frustration
Reviewed in the United Kingdom on January 14, 2018
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S. Will
5.0 out of 5 stars dieses Buch hilft die finanzielle Gesundheit zu bewahren
Reviewed in Germany on March 22, 2013
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Anthony
4.0 out of 5 stars Good review, but written before the 2008 crash and ...
Reviewed in Canada on June 4, 2018
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Amazonkunde*seit*1999
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Reviewed in Germany on July 19, 2016
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5.0 out of 5 stars Beherrsche Dein Savannenhirn
Reviewed in Germany on April 17, 2010
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