I bought my item as an advertised Amazon Add On Bonus which only cost $5.83. I'm surprised by how the quality of Bounce is now comparable to national grocery store brands. The texture is similar including the degree of scent and weight per sheet. A lingering scent with improved softness is no longer a commodity you find with a no thrills dryer sheet. Instead, today it all comes down to simply comparing price per sheet in making your overall purchase . It just so happens on this day and at this price Bounce turned out to be the low cost winner. This can be taken as a good thing or bad thing depending on how you wish to perceive it. It just goes to show you how much the quality of store brands have improved or instead how much Bounce has failed to keep up with the competition. Opting instead to focus more on designing more gimmicky versions of their sheets in shiny fancy boxes, which they promote at overly inflated prices with the promise of IMPROVED exceptional performance.