I wore the name brand for years. They were close to $40 PER PAIR. Then I found these. Depending on when I purchase them they are anywhere from $4 to $7 per pair.. WOW! Now...here's the thing: They come in packages of 5, 6 or 7, usually. In that package there may be one or two pairs that really are not wearable for various reasons. Examples: I've gotten argyle designs the threads inside the sock were never trimmed on. They were LONG and not a good thing for delicate skin. Another thing I've noticed is any pattern that is in rings around the sock tend to be oddly tight. Had this just happened once I'd have ignored it, but every ringed pattern sock I've bought from this company has been that way. So...I throw them out. (I've learned not to buy any package with that pattern). Even if I throw out 2 pairs of hose I am still getting an incredible bargain because the good ones are EVERY BIT as good as the name brand. They wash well and wear excellently. I guess if you are fastidious and you want every one perfect then these are not for you. But if you are looking at the best bang for your buck, I'd highly recommend them. And, the pricey ones I bought came in boring black and white only. I love the patterns of these.