I decided to read this book because of its wild popularity and far-reaching influence. First, let me say that despite its age, it is engagingly written and easy-to-read. The author shares many personal stories to illustrate his points. Despite this, I find that the tactics the book suggests are underhanded and manipulative. A quick look at the author's wikipedia bio reveals that his life supports this hypothesis -- he changed his name in order to manipulate his audience into believing he was connected to Andrew Carnegie and more successful than he actually was. Don't get me wrong -- I think some of these "tips" in the book are useful -- for friendships and sincere relationships. But they are deceitful in dealing with business opportunities -- essentially leading someone to believe you are interested in them as a friend, when in fact you are simply trying to close a deal and get what you want.