This is a witty, highly readable deep dive not only into Amazon but related promotional systems. It's not just "do A-B-C" but WHY it might work or not work for various strategies. It's a substantial book with quick access into many specific details, while richly referencing the history and evolution of promotional systems. This is a manual of great value not only to new authors but old hands as well. It's left me with many viable paths of which I'd not previously been aware, which I look forward to exploring further. The book is an inexpensive and enjoyable tour de force. Bravo!