I stumbled on this book the first time at the local supermarket, and loved it instantly - as did my two kids (2 1/2 & 3 1/2). The story is simple, not too wordy. But it's also clever, so I can enjoy reading it, too. The art is fabulous, with clever drawings with a 50s-ish feel, but ultimately modern. This book will likely become a classic. I've given it as a present several times.