If you haven't used any other brands of bubble wrap you might think this stuff is great. It's not. In fact, it's sub-par compared to other brands I have used (The best being the box you can get from Uhaul. Its green, expensive, but WORTH IT.) the other brand I really like is an AMERICAN (Hint hint) brand that is as superior and Uhaul's supplied bubble wrap. The air pockets are more full and it's made of far more durable plastic. Still perforated at every 12" as most bubble wrap rolls are now days. This stuff...pales in comparison. I can see using it for quickly wrapping something that might still be shipped in a box, but I would NOT trust using this stuff for wrapping precious things like furniture or glass/fragile items if you want your stuff to survive intact.