I really LOVED this book! I am a person who needs only "sincere" words of praise every once in a while. Key word is SINCERE. Don't waste my time or your breath if the feedback isn't authenic or personal for my ears only. I dislike fake or surface praise intensely! I also cringe when receiving gifts and/or praise in group settings!
If more people followed the advice in this book, then sales would go up in the business world, and test scores in schools would SOAR!