Ben Lerner is a youngish poet/novelist. "10:04" is in the tradition of "Bright Lights, Big City": brash, egocentric, in "big scenes" often clever and humorous. For the rest, it is gratingly self-congratulatory, self-promotional and, finally, tiresome. If Lerner needs a publicity agent to tell him what a great novelist, poet, wit he is, I'm certain that he can find one in Brooklyn, NY. My advice: read the big scenes for amusement, skim the rest and, above all, don't get cornered with him at a cocktail party.