So upon opening the product it's not like your typical natural nut butter being that it's separated from the solids and oils. My jar was still mixed well and looked like a spread with sprinkles with it. It's sweet but not overbearingly sweet. I tend not to eat a lot of breads since I follow a keto diet so I've been eating this primarily off of a spoon. I like the flavor and the consistency but I don't have texture issues. It leans in heavy on the coconut, so it does have a ground coconut texture as well as flavor, so keep that in mind. Personally I like it but I LOVE coconut. The sprinkles are well done, they just melt in your mouth and I haven't noticed a waxy residue which you can with some types of sprinkles. Overall I really like the product and would recommend, it tastes like a coconut cookie dough. I did receive this product free as part of a promotion.