Overpriced. It's ink. Sure, cover your development costs, and congrats for being a little cheaper than HP, but this is still completely overpriced. Canon, you know this, and you also know we need this stuff, especially if we work from home. Once in a while, I've had Verve Cliqot champagne. It's amazing stuff, but it's pretty pricey. I'm happy to be proved wrong as this is all subjective, but I believe my favorite champagne is far cheaper than this ink. It's good ink, sure, but would it hurt to lower the price a bit?