I tried to find a way to write a review that didn't harsh, but I can't. I just can't. This coffee was such a disappointment and so, so awful.
Opening the bag: As soon as you open the bag, the smell you get is overpowering, room-dominating cheap cough syrup with a tepid, nice cherry smell underneath. No hints of chocolate anywhere. Compare this to Door County's chocolate cherry coffee, which smells exactly like a box of chocolate covered cherries when you open it. I thought Cameron's might mellow out to a nice flavor when I brewed it, but oh no.
The smell: Brewed was, if anything, worse. The hint of smooth cherry flavor disappeared entirely. The smell leftover was overbrewed, cheap coffee and cough syrup. Still no chocolate notes. Just gaggingly strong cough syrup. Still, I held out hope and pressed on.
The taste: First, the base coffee flavor is bad. Bad-bad. 'I've has $3-a-bag-coffee better than this' bad. It tastes like flat-out overbrewed, burnt coffee. The 'chocolate cherry' flavor is even worse. There's no flavor but endless, uncaring, unfathomable bitterness. Have you ever accidentally tasted perfume or cologne? It was like that. Borderline alcoholic with an unspeakable bitterness you never want to taste again.
All in all, it's like someone dumped a bottle of cheap cherry perfume into a cup of coffee brewed from burnt coffee sludge. I've finished some bad cups of coffee in my days, but I gave up on this one after five sips.