If you've ever watched an online masterclass, challenge or product launch, chances are the techniques and strategies being used are some version of what Jeff Walker has been teaching since before online marketing is what we know today. Pre-video, pre-Facebook, pre-just about anything except email. From those small beginnings, Jeff has continued to evolve his approach into what it is today, helping thousands of business people successfully evolve and grow their businesses too.
I read his first book and loved it! But I am kind of geek when it comes to all things marketing as that's been my profession both in and outside the corporate world. That said, unlike many online marketer's who only give you just enough information to be interested in what they do, but not enough information to actually make any traction without buying something more, Jeff's book lays out step-by-step how to get started with your own online product launch. He doesn't hold back. Yes, you can go deeper with his online Product Launch Formula course, but the case studies from the book prove you don't have to go that route to create a successful business online.
Jeff is the real deal when it comes to teaching others how to successfully launch online. Anyone interested in launching a product or service online should start with this book. And even if you're already online, this book might just help you take your business to the next level.