What Are Nielsen Viewing Measurements?

Some Prime Video Channels leverage Nielsen viewing measurements to collect data from customers.

Prime Video Channels that Include Third Party Measurement and Your Choices

While viewing CBS All Access on Prime Video, Amazon may provide information about your viewing behavior to Nielsen for use in developing audience measurement data and market research, like Nielsen’s TV Ratings. Please see https://www.nielsen.com/digitalprivacy for more information about Nielsen’s digital measurement products and your choices, including opt-out information.

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