Amazon calculates a product’s star ratings based on a machine learned model instead of a raw data average. The model takes into account factors including the age of a rating, whether the ratings are from verified purchasers, and factors that establish reviewer trustworthiness.
I can’t stop eating these. I don’t share- My family gets a bag and I get my own bag. Flavor is insanely good and perfect crispness. My favorite crisp/chip/cracker and way healthier then most alternatives.