The book is overloaded with "we did this and that..." trying to score clients with the usual "it's too much work for you" bs which is annoying as all hell. However, between the one billion sales pitches you will find some very useful information. Would've been nice if they offered a commerical-free version.
Marketing books are a dime a dozen and most of them are written by people who are famous for writing books about marketing but have very little actual experience. Not this one. Tim and his company have achieved huge success by following the principles outlined in this book - one look at their website Shareability.com proves it. So if you are looking for tried and true strategies for succeeding in online marketing, and especially video marketing, buy this book and study it.
It's one thing to break through and get attention with big budget brands, but how do you do it when you're on your own, or grinding with a small team?
Marketing books that convey simple but powerful principles stand the test of time and maintain their relevance... And this book will endure because the philosophical foundation is strong AND it has practical tools that can work for anyone... marketing or beyond.
Although I'm biased (I've had the good fortune to work with Tim for years), no matter who you are, there are learned and fundamental lessons about providing value to others that can be brought to life in myriad ways.
I came into this book a bit skeptical with so many books out there but the book, true to it's nature, quickly got me. Tim has a great conversational style which delivers his points in a simple and very encouraging way. You feel like you understand it and can totally go and execute his tips. I highly recommend this book for anyone in the marketing field and even for anyone working on their own brand.
So many books talk at a high level about what you should do, but they never tell you how to do it - this book explains how to think about your problems and then gives practical advice on how to come up with approaches that work - 5 stars for actually being practical and helpful
Better than any prescription or recreational drug for treating insomnia! All it takes is a paragraph or max 2 to put you into deep REM... I want to write Tim Staples off as wonkish salesperson with a pitch, but he is not. He is sincere and optimistic. And that comes through in his book. Very simple ideas, no smokescreens, easy, quick read. I think anyone with a small business can glean some useful info for how to improve their own marketing with Tim’s tips. There is nothing complex here. Own a local bar/restaurant and want to improve your online presence? Read this book. Take a few tips from it and make a short, creative ad for your FB/Twitter or Instagram account that will not put people to sleep;)
You probably think you have a pretty great message, offering, persona, etc. You know that if you could get it in front of people, they would respond positively. Trouble is, you’ve tried everything and either gotten nowhere, reached almost no one, or spent a ton of money and reached a lot of people that don’t care. You’re not alone. Digital marketing is the wild wild west (world wild web?) and it's a crowded, chaotic space. Everyone says that, but no one really offers solid, easy-to-follow advice about what to do about it. This book does. Seriously.
If you want to connect with people in a meaningful way, money (if you even have it) can't be the only bullet in your six shooter. The secret to great marketing is the same: solid, emotional storytelling, the playing field has just changed and it’s changed dramatically. Break Through the Noise and its nine rules invites you to step back and really consider what it is about your own story or offering that can make it cut through the crap and rise to the top. It then shows you how to get it in front of the right people, people who will care and engage in a meaningful way. If you want to stop dying in online marketing shoot outs, you need different ammunition. This book gives you what you need to to take out the biggest online outlaw: indifference.
Oh, and it's not a self-righteous, fluff fest, so that makes it a lot more enjoyable to read.
Ok, so I bought it on Apple Books because that's where I read mine, but I know a lot of people buy books on Amazon so I thought I'd make a recommendation here as well. It's simple: Buy this book! That's it. It's a fun and easy read, but its jam-packed with great personal observations about digital marketing and how to use the power of social media, especially Facebook, Instagram and YouTube but also all the there platforms to build your audience and promote your brand. Well worth your hard earned dollar and I cannot recommend it enough.