In his first book, Desktop Mastering , Steve Turnidge unveiled his unique approach to mastering in the box, all the while providing glimpses of his mind-set and resulting workflow. Now, in Beyond Mastering , Turnidge pulls back the veil to give a tour of the physics and philosophy driving the mastering engineer, and the internal state required for happiness and success. By definition, universal truths can be expressed in any medium. In this book, these truths are revealed through the art of mastering, building on the step-by-step methods explained in Desktop Mastering , related in well-developed metaphor and analogy. Beyond Mastering is full of guiding principles gained from Turnidge's more than 25 years at the forefront of art and technology.
Veteran music publisher Dude McLean presents the how-to of getting your songs recorded. It's the art and craft of songplugging from the perspective of a veteran music publisher who's been pitching, and been pitched to, for years. McLean's experience covers every aspect of music publishing, including representing, securing record deals for, administrating for, and having songs recorded or written by everyone from Ray Charles to Whitney Houston, ZZ Top to Twisted Sister, and Johnny Cash to Tanya Tucker
The Songwriter's Survival Guide to Success – How to Pitch Your Songs covers every aspect of songplugging with proven step-by-step procedures. It deals with the how, when, why, and to whom to pitch, details how to find and keep contacts, how to get to artists, and how to connect with a good music publisher., Outlines procedures for getting your songs recorded; a songwriter's dream survival guide; and the psychology and how-to of marketing yourself to music-business decision makers.
More formats: Digital
The book not only takes a look at the music industry's evolution and how we got to Music 3.0, but provides the information that today's musician or music business executive needs to take advantage of the new music industry paradigm:
What has changed? Who are the new players? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in this new world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook, Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book. This edition also contains new low-cost high- and low-tech tips for marketing and promotion.
More formats: Sheet music
Desktop Mastering is a conceptual guide, intertwining a broad range of knowledge regarding audio engineering principles and practical applications for those wishing to enhance their own as well as their clients' work. In addition to providing a step-by-step in-depth survey of a successful mastering plug-in chain, Desktop Mastering covers real-world practical applications, the fundamentals of audio and electronics. Also included is a personal guide to the business of mastering, leveraging emerging social networks for positive personal and business results.
More formats: Digital
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