Look. I have been in and around the Music Business for almost 40yrs. The business has always been setup to screw artists whenever possible. This is not some "revelation. But if you are going to make a documentary about this issue, you need to at least seem as clever as the ones you are trying to hold accountable. Its hard enough tackling a large Corporation or system, but trying to go at the them like amateurs, is laughable....and makes for poor viewing.
His "epiphanies" and "can you believe" moments are more like....ummm...what did you think was going to happen?
1. Makes it clear to travel 500 miles to Apple Headquarters with a Handheld Camera and saying they are doing a Documentary. Can you believe they asked them to turn the Cameras off!? Can you believe they didn't have someone 'on call' to answer there questions?? When they didn't leave, can you believe they Called Security to ask them to leave!? And then, can you believe we had to travel 500miles back with Nothing!? -- The Evil!!!---
2. Someone from Apple does call them back about what it is he is trying to do..."I am making a Documentary about what iTunes does" (huh?)" - "I've made a short Doc before but hope this to be a 60 minute one" (keep in mind, making an animated characterization of the call making the Woman Belching and Farting during the call)" - And if you listen to the actual amateurish way he Pitches what he's trying to do, I thing the PR lady did exactly what she should do. She strung him some canned lines, was polite and that was that.
There is ZERO attempt at actual investigative journalism and, unfortunately, the skill-set to put any true kind of pressure to get any real answers, let alone, make any effort at changes.
I'm sorry man...I back your cause...Seriously! But was a really poor effort in understanding how ANY business works and delving deeper into how Apple and Streaming media are killing the thought of a working musician, writer or singer an actual financially livable endeavor.
If you don't know what Payola is, then I guess watch as you might learn something. If you do, i don't recommend the time.