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About Jay Baer
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Blog postI have recorded nearly 1,000 podcast episodes. My team has created and produced more than a dozen separate shows for corporate clients and ourselves.
Here’s what I say whenever someone asks me if they should start a podcast:
Yes, if you think small enough.
Habitual and heavy podcast listeners regularly tune in to about 5 different shows per week. And while it’s true that the overall podcast listening audience is growing, it’s not doing so with great velocity.
T -
Blog postEarlier this year, we introduced you to a solution called accessiBe* that makes websites accessible with just a snippet of code.
We are proud users of accessiBe at Convince & Convert. The interface allows every visitor to a website with accessiBe installed to adjust website design, UI and accessibility to their specific needs.
I’m a big an of the solution. To give you an idea of what websites with accessiBe look like and how they help users with disabilities, I put togethe -
Blog postSince COVID-19 made its way around the world, work-from-home has become the new normal. For virtual companies like ours, it was an easy transition. There are only two differences: (1) all my in-person speaking events are now virtual and (2) those of us with school-aged children are usually working alongside them now. But with most […]
The post Reimagining Collaboration: Interview with Phil Simon appeared first on Content Marketing Consulting and Social Media Strategy.
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Blog postAccording to the CDC, 26% of American adults are living with some type of challenge including visual impairment, hearing loss, motor skills problems, epilepsy, or cognitive disorders. This has HUGE implications for your website, from both a fairness and effectiveness perspective. Recently, my team and I were introduced to accessiBe, the easiest and best way […]
The post 5 Reasons to Use accessiBe to Make Your Website Accessible appeared first on Content Marketing Consulting and Social -
Blog postOnline reviews are more important than ever.
In fact, new research from the 2020 State of Reviews report by Podium confirms consumers are analyzing and reading reviews more than EVER before.
This makes sense.
We trust real people more than ever. And consumers trust companies and organizations less.
The pandemic has brought great uncertainty, and online reviews are the deciding factor when making the decision of whether to go to a local business, make a purchase -
Blog postThis post is based on a webinar I presented with my friends at Calabrio (a Convince & Convert Client)—get instant access to the webinar now —> A Happy Team Creates Happy Customers: A Success Guide for the New Era.
When it comes to customer experience during the pandemic, customers will not give you a “pandemic pass.” Yes, your business is facing unprecedented times. Yes, your employees are facing unprecedented times. Yes, your team is achieving new feats of productivi -
Blog postEvery year, countless companies create “best of” lists. There’s the best songs of 2020 (a classic). The best pork sausages of 2020 (yes, a real thing). The best sipping tequilas of 2020 (my personal favorite). The best paint colors of 2020. And now, of course, the best work from home tech gear of 2020.
So when we decided to do our own list of the best content marketing examples of 2020, we didn’t want to simply throw together a hodgepodge of the first examples we could find. We decide -
Blog postWhether you’re creating a webinar for the first time, or trying to take your webinars from boring to badass, you need the right setup and set of webinar tools.
Along with my friend Brian Fanzo, we created this list of webinar and virtual event essentials to help you make sure your next event goes off without a hitch.
Let’s Dive in Now to the Best Webinar and Virtual Event Tools My new webinar/virtual event setup.
Mix Your Media Prezi Video: the easiest way to add pizzazz t -
Blog postCoronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so.
But you cannot just continue with your regular social media strategy, content, and cadence. What works is different. What people want is different.
You must consider these 11 changes to your social media to continue – possibly even accelerate – your social media succ -
Blog postPodcast awareness and listening continue to rise in the United States, driven by an explosion in new podcast programming, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices. 2020 podcast statistics from Edison Research and Triton Digital were recently released as part of the annual study: The Infinite Dial. This study is […]
The post Podcast Statistics for 2020 – Charts and Data appeared first on Content Marketing Consulting and Social Media Strate -
Blog postWith more and more companies shifting resources to virtual events, we compiled this quick and handy guide on how to create a successful virtual event for your company. Not only have I presented at more than 100 virtual events in the past twelve years, my team and I at Convince & Convert organize and produce […]
The post How to Create a Successful Virtual Event for Your Company appeared first on Content Marketing Consulting and Social Media Strategy.
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Blog postDo you become a different marketer during the holiday season?
Until holiday season begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and conducted with an innovative spirit. I mean, let’s be honest, you’re really good at this.
Then, out of nowhere, the holiday marketing season takes hold.
Grab your copy of “Delete Santa: Ho -
Blog postIn addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in the professional speaking Hall of Fame (alas, no bronze bust included). As a speaker, I have discovered that one of the elements that differentiate a good on-stage performance from […]
The post Launched New Podcast About Professional Speakers and Storytelling appeared first on Content Marketing Consulting and Social Media St -
Blog postWe spend so much time working, but much of that time is not terribly productive.
This became shockingly clear when I read the new State of Work 2020 research from my friends at Workfront. It’s a remarkable report, by far the best of its kind. They surveyed nearly four thousand knowledge workers from around the globe and discovered several fascinating findings about how we work, and what impedes that work.
I very much suggest you download and read the entire report. It’s f -
Blog postThe holidays are right around the corner.
For me, this means a few things: football is back (hello, barbecue tailgates), I’m on the road until Thanksgiving, and there’s a marketer just waiting to hit my inbox with a holiday promotion.
Despite the fact that the fourth quarter comes with a mile-long to-do list and perhaps some added pressure, holiday planning doesn’t need to be a bah humbug. It also doesn’t need to feature your product library 1 day a week for 60 sixty days. -
Blog postThe common goal all business owners share is the desire to grow their business. I’m right there with them.
By focusing on customer experience, businesses can achieve growth more effectively than through any other means.
I recently presented on this exact topic during a fantastic event on customer experience with my friends at Qualtrics. Check out my session here. You’ll also get access to 8 master sessions on customer experience with leading experts. Well done, Qualtrics -
Blog postCustomer experience has been on a tear, with business owners and executives reporting in multiple studies that it’s a top priority.
In fact, research from our friends at Walker suggests that by 2020, customer experience will overtake price as the most important criteria among B2B buyers.
By 2020, customer experience will overtake price as the most important criteria among B2B buyers. #CX #B2B
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Now, new data from Yelp shows that the customer experienc -
Blog postIs your content calendar simply a schedule of blog posts in a Google Sheet? If you want your content marketing to have a meaningful impact on your organization’s bottom line, it’s time to catapult your content calendar.
Here are 4 ways to make your content calendar wildly successful, based on 9-minute webinine I recently presented with my friends at Airtable (love them). You can watch the on-demand recording here.
1. Stop Random Acts of Content Creating random acts of co -
Blog postVoice is the new interface that will soon surround us in many places and in many ways. Voice content for Amazon Echo, Google Home, and Samsung devices is being developed by brands large and small.
We’re building voice-activated content strategies for our clients here at Convince & Convert — helping them take advantage of this fast-growing consumer interaction opportunity (for more on what we do in voice content, see Why The Time is Now for Voice-Activated Content).
I -
Blog postFrom a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.
For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot.
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Titles By Jay Baer
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Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling
May 11, 2015
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