A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:

• Articulate an inspiring vision and goals for your product
• Prioritize ruthlessly and scientifically
• Protect against pursuing seemingly good ideas without evaluation and prioritization
• Ensure alignment with stakeholders
• Inspire loyalty and over­-delivery from your team
• Get your sales team working with you instead of against you
• Bring a user­ and buyer-­centric approach to planning and decision-making
• Anticipate opportunities and stay ahead of the game
• Publish a comprehensive roadmap without over­committing

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.

Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing.

Design sprints enable you to:

• Clarify the problem at hand, and identify the needs of potential users
• Explore solutions through brainstorming and sketching exercises
• Distill your ideas into one or two solutions that you can test
• Prototype your solution and bring it to life
• Test the prototype with people who would use it