Top critical review
I liked it, but....
Reviewed in the United States on July 10, 2017
I’ve been fascinated by Amazon and Jeff Bezos since I first heard about them in 1994-1995, and followed the company closely ever since, via articles, videos, and so on. When I helped launched Circuitcity.com in 1999, Amazon was one of the sites that I used for inspiration on a daily basis.
I enjoyed reading this book; I learned a lot about Amazon’s history and culture. I always find the “backstories” interesting. Of course, I think you have to take any single article or book with a grain of salt; we humans tend to be subjective, myopic, and one-sided, even if our intentions are good. And, I don’t think the author actually interviewed Mr. Bezos, so that seems like a significant miss to me. But all in all, I don’t think the book comes across as either for or against Amazon, and it is a very easy read. If you’re trying to learn about Amazon, don’t limit yourself to this book, or any other single source of information. I’d particularly recommend reading the book's reviews written by Mackenzie Bezos and Andy Jassy.
One really interesting tidbit was the story about Jeff having an open seat in meetings, where the “customer” is seated. Some people may think it a bit silly, but I don’t. I can’t think of a better constant reminder. I’ve found that I actually seem to have a lot of the same quirks and philosophies as Mr. Bezos, which is kind of cool. Like, frugality is one of my mantras too. It’s hard to find fault with much of anything, when Amazon has been so successful.