Top positive review
He has some good ideas and insights
January 21, 2017
Kind of picking at Donald A. Norman double standards between his books, his newer titles seem to have a more open outlook. He has some good ideas and insights, but I do not think this is the whole picture of design. I would recommend reading more stuff from
Herbert A. Simon
"An interesting exception to these problems comes when designers or engineers are building something for themselves that they will frequently use in their own everyday lives. Such products tend to excel. As a result, the best products today, from a behavioral point of view, are often those that come from the athletic, sports, and craft industries, because these products do get designed, purchased, and used by people who put behavior above everything else. Go to a good hardware store and examine the hand tools used by gardeners, woodworkers, and machinists. These tools, developed over centuries of use, are carefully designed to feel good, to be balanced, to give precise feedback, and to perform well. Go to a good outfitter’s shop and look at a mountain climber’s tools or at the tents and backpacks used by serious hikers and campers. Or go to a professional chef’s supply house and examine what real chefs buy and use in their kitchens."
Norman, Don (2007-03-20). Emotional Design: Why We Love (or Hate) Everyday Things (p. 82). Basic Books. Kindle Edition.
"Engineers and other logical people tend to dismiss the visceral
response as irrelevant. Engineers are proud of the inherent quality of their work and dismayed when inferior products sell better “just because they look better.” But all of us make these kinds of judgments, even those very logical engineers. That’s why they love some of their tools and dislike others. Visceral responses matter."