Top positive review
foundation of knowledge for network marketing based businesses
Reviewed in the United States on June 17, 2019
Best suited for the MLM crowd, where one has to put forth the social energy to get the ball rolling on building a career of it. Some MLMs have a lot of training material, others fall short. Some are terrible and give MLM its bad reputation (cold calls, cold messaging, all about the business or sale and never about anything else). Some a great (build relationships, don't ever push, don't sell but teach/inform, let people come to you, etc). So Regardless of which you are in, it is good to have additional information to learn from (or to have reinforced).
I know I know, MLMs are baaaaaad. Or are they? Depends on what it is and what the company culture is like- as with any business- public or private. But if your business or intent is based in network marketing, then gather as much info as possible. And if you are doing so by looking into business books about networking, then likely you are in an MLM or are building your own brand. Since this is the age of Influencers, a book like this is a fantastic foundation for learning about yourself and the general ins and outs of networking marketing model.
I've read several, usually in electronic format as I didn't plan to ever refer back to them. This title though, this one is worth having in print to be able to take notes and look back on for refreshers. It is a decent foundation piece.
I like that it is written by a woman, and it appeals to a women audience. Anyone can benefit. It is honest, brutal, clearly explained, full of relevant examples, and feels intimate enough to feel like you are in a small audience (or 1 on 1) with the writer. She just explains a lot of what you want to know, or manages to answer questions you likely had forming.
It is a robust read, but not repetitive or arduous. It moves along at a quick pace as she keeps on point and uses real time language. She doesn't assume everyone has a business degree (I happen to), and so she makes the information widely accessible.
There are 16 chapters. They address topics such as tackling your personal intent- like, why are you here.. and although people fail, it isn't going to be you. She then goes into making lists, short and long term goals, rules of reaching out, building relationships and teams, building a personal story (what to include, what to leave out), how to close, how to handle objections, how to get over the BS we tell ourselves, and various other aspects about taking care of ourselves, others, and our growing business etc.