Top positive review
5.0 out of 5 starsNot just a book about sales
Reviewed in the United States 🇺🇸 on May 28, 2023
I grabbed the book expecting to learn only a couple of techniques to use in selling. However I was wrong (in a good way). It uncovered far broader potential of negotiation that I thought was possible.
It shows how you can voice your opinion without being harsh by using empathy.
It helps you reveal the "Black Swans" - those hidden motives that make us think the other person's behaviour is crazy.
And most importantly (at least for me) it allows you to show your boundaries and your demands without being seen as harsh and selfish.
The book uncovers and explains more about human nature and you can find references from other persuasion, negotiation and psychology books. The author mentions newly found information that forms a more objective opinion on them.
I give 5 stars because the text is easy to read, easy to digest and easy to implement. There are also key notes at the end of each chapter that makes it easier to go back and study effectively.