Top critical review
Not Fresh (Sometimes) - Hit or Miss
Reviewed in the United States on January 25, 2018
First off, I use coconut oil for everything. I use it for my hair, to oil pull, to remove makeup, and as a supplement. I've purchased this item twice before and, judging from the other reviews, it's a hit or miss. My past two times have been extremely positive experiences-- I received coconut oil that smelled nice and tasted normal. However, when I repurchased for a third time a few days ago, the coconut oil that I received was not fresh.
The first thing I noticed was that there were tiny yellow dots on the surface of the hardened oil. At first I thought it was mold but thought no way. I used a fork to dig into the yellow spots, hoping that I was just imagining it, but further inspection revealed just pockets of yellowish oil. I've attached a picture but it was very apparent that there were two different colors of oil solidified into one. I know that yellow oil meant that the coconut oil was not fresh so I gave it a test try, and it straight up tasted like vegetable oil. Not faint nutty taste at ALL. I've been using coconut oil for about ten years now so I'm very familiar with what it should taste like, so this was a red flag. I also let the oil melt and it wasn't the whitish-clearish color that I'm used to-- it was slightly more yellow (like diluted vegetable oil).
I also read in the comments how there were huge pockets of air in the oil--- Just as an experiment, I let the coconut oil melt and then refroze it again and, sure enough, the level of oil was considerably lower than it was before, indicating that there were pockets of air in the oil. If you feel the jar, you'll also notice that it feels very light.
Again, I love coconut oil and have been purchasing from Nutiva for over three years. Very disappointed in this last experience, but have bought great quality coconut oil from them before.