Top critical review
Futuristic ideas from the past
Reviewed in the United States on November 28, 2012
Don't let the physical weight and thickness of this book fool you. It is made from a special material that makes it seem much longer than it really is - these dudes practice what they preach! It is a quick read with some inspiring concepts and case studies. It is well written and flows smoothly for a piece of non-fiction. It doesn't get too preachy although they nitpick about concepts that don't necessarily hammer the argument home (we may breathe in some material from products we use). Although it was written over a decade ago the ideas remain exciting and unique. However, it isn't a roadmap to ecofriendly sustainability in manufacturing, but more of an argument for how we could approach some problems differently.