Top critical review
One sided rose colored portrait of a company and its founders
Reviewed in the United States on December 12, 2015
I went into this book thinking I was going to obtain insight into how the Google founders think and how Google approaches business. I was worried that the author, apparently given inside access and being one who writes professionally depending on this kind of access, would have a compromised objectivity by painting only a rosy picture. Then as I read on, it felt at times like I was reading an advertisement for why one should work at Google and something written to avoid offending the corporate Google and its employees.
Even Google mistakes are cast in a positive upbeat light. No real discussion of blunders like the Logitech Google relation with Google TV.
Wasn't explicitly looking for the bad....but just looking for something truthful and insightful. Google and its founders success are obvious. They've done great things and the founders and employees have done excellent ground breaking work. And the book is written well in the sense that it's easy to read and conveys information in the form of stories versus more dry treatments. However, it reads only like something a fan would write about their idol...and there are discrete instances where I even cringed at how much of a fanboy book this was.
It's unfortunate but a reality that it's hard to obtain inside access to companies in order to write about them and then not write anything but a glowing story. Otherwise...no one else will let you in. Not to mention that it's written about contemporary living powerful people and a corporation...so it would be intimidating to write anything more blunt. It's no wonder that you see books on the likes of Ford and Edison long after their time that are more of an exposure of reality....and we will probably have to wait 50-100 years to hear what really makes Google tick, how the founders think, and how the company works. Which is a shame because it could be helpful to entrepreneurs who really would like to learn from such folks and not just be fed fluff. The real deal, warts and all, the good and bad, will have to wait.