Top positive review
Good way to spread the main points of Cialdini's work
Reviewed in the United States on June 7, 2016
For those who haven't yet read Robert Cialdini's Influence books, this comic is a quick and visual introduction to his theories about the 6 major methods of persuasion used in the world today.
Once readers learn about these 6 categories--what Cialdini's calls the "weapons of influence "--they'll start to see those methods in everyday life. Advertising, marketing, day to day interactions. And as the author points out, not every usage of these principles are bad. But without being aware of our natural tendency to take mental shortcuts (for the very legitimate reason of preserving our limited decision-making abilities), we can fall prey to those people with fewer scruples who use our psychological blind spots to our detriment.
If you're at all curious about how to better guard against unwelcome outside influences, you'll learn something from Robert Cialdini's work!