Top critical review
The book displays a bit of a split personality
Reviewed in the United States on July 21, 2020
I’ve just read the book in one sitting (2+hours) . I have a product and marketing management background and have worked at a global level in a few Fortune 500 companies. While I think the book’s content is well laid out, the assumptions made about who is reading it are disjointed which is where I get the “split personality” description. My feeling is that anyone with enough business acumen and investment capital to leverage a multi unit, larger scale commercial rental property can easily run these analyses for themselves not really requiring this book. With the ABC’s term used in the title it would suggest a reader that is less financially capitalized and less biz savvy and likely to be purchasing far smaller properties. I was even more surprised to find out when delving into the “accredited investor” criteria for MC investments that you needed $1M in wealth (outside of your personal property) and $200k annual income (single) or $300k joint to even be considered for participation. There’s just an odd disconnect when you market a book purportedly for the beginning real estate investor, you fill it with pretty elementary accounting exercises, then feature scenarios that would be well out of the reach of the likely reader. Overall disappointing but probably worth the Kindle price. If you are wealthy but lack overall business acumen or basic real estate knowledge and want to grasp the overall complexity of this operation then this book is for you. You would be an ideal candidate for the author’s investment company as you would be likely unwilling to deal with the minutia of this business. For me, it’s not likely I would read it twice.