Top positive review
Something different, something passionate. Not just a manual.
Reviewed in the United States on January 20, 2014
This book is different. It's about being different, too. If you want a book that boldly tells you how to achieve business success you won't find it here, but it doesn't try to be that book. There are a lot of books like that already. The entire story about Lance and Ido are how they didn't fall into the trap of being what everybody else tries. They try different things.
They judged their investors based on the football club they supported. Despite supporting the wrong club, that's pretty great to read about.
When starting a business you need to give yourself permission to be unique and to sometimes be irrational. This book helps you come to terms with the ridiculous endeavor of starting a business that is most likely going to fail. They have some good principles that are delivered well and have the anecdotes to back them up.
I have never smiled so much through a book in the business category as I did here. It isn't because it's funny (it is, sometimes) but because it made me feel good. A few months ago I read Richard Branson's autobiography, and can safely say that they may shoot for being the Richard Branson in beauty products. Their book outdoes his in terms of motivating and inspiring the reader to commit to doing their own thing, to walk their own path, to do their own good.