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Reviewed in the United States on December 18, 2018
I read the first edition while working on my PhD (which I received in 1975). It is among the top ten most fascinating books I have ever read, and I recommend it to many people. It gives fascinating insight as to how we perceive the world. Anyone designing software intense to interface to human beings MUST read this, and for anyone else, it is just a fun read. Learn how you perceive the world. Learn why you misread certain words. Discover what the nouth-sorth problem is. Learn how to devise ways to quantitatively measure how we see, hear, or otherwise sense the world around us. Find that the authors are experimenting on /you/ as you read it! I loved this book, and reread it every few years just for fun. And each time I re-read it, I learn some new fact about human perception that I can apply to my profession as a software developer.
This book is old it was published in the 70-s. Nevertheless it is always actual and remains one of the best books describing human psychology from behaviorist positions. More advancing in computerized epoch more futurist this book seems. Written in very accessible language it can be understood by professional psychologists, neuro-physiologists but as well by highschool students.