Top positive review
If you help, opportunities will come
Reviewed in the United States on May 15, 2017
Overarching point: Achieve top-of-mind status by engaging prospects, customers, and colleagues though “You Marketing” to create thriving, rich relations. “You Marketing” = quality, personalized content delivered consistently and at the right moments that makes people’s lives better by connecting people with what they value. If you help, opportunities will come.
This book offer a wealth of actionable tips for (a) content strategy (b) knowledge management (c) content production, d) content distribution, and (e) content ROI. It also goes into some depth on building trust & likability.
I found the book to be a content marketing focused "child" of Adam Grant's "Give & Take" and Dale Carnegie's "How to Win Friends"