Top positive review
Reviewed in the United States on October 11, 2017
First of all, just to be 100% clear (for the doubtful 1-star reviewer below), I was not paid to write this review. I did not get a free review copy. I had, in fact, never heard of Meera Kothand before (sorry, Meera) but my Kindle device recommended this book to me based on the types of books I'd read in the past, and I'm glad it did.
This offers an excellent return on investment -- if you USE it. (Isn't that true of anything. It's no good if you just read it and ignore it.) Most people will pay more than the cost of the Kindle edition for a single coffee; if you can't bear to invest that much in your business, it might be wise to reconsider having one. And there is so much in this book.
The one thing I wish had been a little clearer earlier on is that there are actually three DIFFERENT methods presented for planning content. I thought I was going to be looking at three different parts of the same method, so I was a little confused when I got to the second until I sorted that out. Other than that, I have no complaints.
This is not going to GIVE you your topics. (It would be impossible to do that well, without even knowing what you blog about.) It will, however, provide a clear plan for arriving at those topics. It brings together a lot of really good online marketing information I've learned from a variety of sources, in a very clear, simple, easy-to-follow and -implement way. As in, you can just follow the methods Meera provides, step-by-step and you'll have the finished product you need. Enough detail is included that you don't have to wonder what she's talking about, either. For example, she tells you exactly which elements should be in a blog post and what to look for to ensure that each piece does its job of leading the reader into the next, etc. And where she suggests using "trigger words" (not like "make you upset" trigger words, but "get your attention" words) to keep the reader's attention, she actually provides a list of some trigger words.
If you do the work, the book will walk you through clearly defining your blog's purpose and then planning content that makes sense within that bigger picture. (I've been blogging for over 10 years, mostly spinning my wheels. I can promise you that making sure your content is not just good, but also serves a function within your overarching plan is a big deal -- and not easy to do without some sort of structure like this.) There are three different methods for choosing blog topics, each of which is a better fit for certain circumstances/needs, so choose whichever one makes sense for you. And then there's even detailed information about how to optimize a blog post for grabbing attention, keeping attention, working well with search engines, and helping to further your particular goals for your blog.
It isn't really about email, although that's what much of Meera's website focuses on. It does, however, talk a little about integrating an email list-building plan with your blog (which is something virtually everyone who's building a blog for business purposes will want to do, at least at some point) and some overlap in discussions of content. (A blog post is, in many ways, much like an email.)