Top positive review
This shampoo does exactly what it’s designed to do!
Reviewed in the United States on June 24, 2018
Blonde hair is a job to maintain if you naturally have a darker shade of hair. A lot of the reviews left on this product are from ladies with not enough education on how the blonde hair/purple shampoo fully work. The comments saying that it made their hair bluish/purplish and leaving negative feedback is because there’s no education behind how purple and blonde work together. The dryness of the hair after using this product is also uneducated...Who would think that by bleaching your hair and maintaining a color that’s not naturally your color is going to not dry your hair out? There’s a double edged sword here. You want light blonde hair, here’s some things to remember when using a purple shampoo...1- the opposite of blonde is purple, so the shampoo helps brighten your dingy blonde. It’s not unusual for your hair to have hints of purple the first time through. It WILL wash out the second or third time. 2- you’re using purple shampoo to lift some brassiness off of your hair. It’s not unusual for your hair to be slightly drier when you rinse the shampoo out. Your hair WILL go back to normal the second or third wash. 3- use the purple shampoo every 3 or 4 times you wash your hair. Don’t lean on this as your daily shampoo. The more frequently you use it, the drier your hair will become. The product does exactly what it’s supposed to do if you use it correctly. I applied the shampoo on dry hair and left it on for abou 10 minutes, then washed it out and followed with conditioner. This helps brighten the hair (as well as give it the purple pigment, as it should) without diluting the shampoo with water. I was going for a brighter look. Using it to shampoo your hair in the shower for a minute will do the trick, too, but keep in mind that the shampoo gets diluted when water is added to it, causing it to not lift as much beassiness as you may want. The product does exactly what it’s designed to do, so if you feel the need to complain about the product making your hair blue/purple or drying your hair out, maybe blonde isn’t a a color option that you should continue to maintain. There’s a price to pay for beauty, so do your research!