Amazon.com: Customer reviews: Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

Top positive review

Terrific book

Reviewed in the United States on February 24, 2018

I purchased this book to find some good roadmap templates and examples. As I browsed through, few such examples existed. Bummer.

Nonetheless, the book is a wonderful deep dive. On one level, it’s about product strategy. On a second level, it’s about how to effectively get your roadmap through an organization.

I’m a grizzled 30 year product development exec. & I learned a lot from this book.

31 people found this helpful

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Johan Steenkamp

Kindle Edition hangs latest Kindle and no images in web reader

Reviewed in the United States on July 22, 2019

It is hard to get the value this book contains due to frustrations with the Kindle edition. For highly visual books i routinely read them using the Kindle reader app on my computer. This book - no images are shown. In my Kindle, latest version, it hangs after a few page scrolls of trying to navigate via the ToC. A real pity.

9 people found this helpful

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From the United States

Rasputin

Terrific book

Reviewed in the United States on February 24, 2018

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31 people found this helpful

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Johan Steenkamp

Kindle Edition hangs latest Kindle and no images in web reader

Reviewed in the United States on July 22, 2019

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9 people found this helpful

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Skip

This book is a disappointment

Reviewed in the United States on August 29, 2020

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I normally love books from O'Reilly, but this one isn't really about Product Roadmaps. It's just a mishmash of thoughts by multiple people who don't understand product roadmaps, they are adherents of design thinking and design sprints, both of which are wonderful, but they are not product roadmaps.

A product roadmap is a real thing that may be provided to customers, I wish O'Reilly had written a book about how to make them. This is a book that is about Design Thinking, which is a process which was developed at the University of California at San Diego, and used by the design community. UCSD also introduced User Centered System Design, abbreviated as User Centered Design or just UX for User Experience.

From the book's preface addressing who is the book written for... "If you’re wondering if that’s you, we’re referring to the individual or individuals responsible for developing, prioritizing, and rallying support for the development of a product or service. "

Engineers and marketers produce and share product roadmaps for their customers -- What products have these four co-authors shipped, where are those roadmaps? Good luck finding them in this book.

Also, I bought the print edition because I had read complaints about the image quality of the Kindle edition. Sadly, the print is too small in this edition. The whole book, including pictures and font sizes, would benefit from increasing it 50%. If I hadn't been slow about it, I would gladly return the book for a refund.

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Steve Johnson

Product Roadmaps Relaunched shows how roadmaps are developed and used to align your teams.

Reviewed in the United States on December 30, 2017

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The product roadmap is one of product management’s most commonly requested document and the most misunderstood. Executives reference the roadmap to monitor their pet projects. Sales people use the roadmap with customers to show features to be delivered in the future (“and if you buy today, I can guarantee these features next week!”) Marketing teams use the roadmap to align product releases with industry events. Sadly, most teams—both internal and external—see the roadmap as a commitment, not as a strategic plan.

Product Roadmaps Relaunched explains what a roadmap is (and isn’t) and explores how to deal with unrealistic expectations. The authors write:
“Properly done, a product roadmap can steer your entire organization toward delivering on the company strategy. A good roadmap, though, is not so much a project plan as a strategic communications tool, a statement of intent and direction.”

Product Roadmaps Relaunched reveals best practices for managing product strategy using roadmaps with lots of examples, including how roadmaps change through the life cycle and how to incorporate feedback from customers, stakeholders, and your target markets. Of particular interest is the chapter on prioritization which includes what doesn’t work (voting, opinions, and popularity) and what does (Kano, ROI scorecard, and more).

For product professionals, roadmaps are the artifact of choice for defining and sharing product strategy. Product Roadmaps Relaunched shows how they are developed and used to align your teams.

14 people found this helpful

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Lindsay Moorhead Bennett

Amazing, applying its lessons now

Reviewed in the United States on May 21, 2019

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Great for both high level and detailed advice on how to develop a product road map that sets the right expectations with all stakeholders without giving your development teams a heart attack. I'm applying it right now and am looking forward to seeing my first draft roadmap (roadmap disclaimer: subject to change at any time without notice).

7 people found this helpful

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Richard Banfield

Simple and Sophisticated Approach to a Ubiquitous Problem Facing Product Teams

Reviewed in the United States on November 20, 2017

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Developing roadmaps for products and services has become a prioritization and political nightmare for most organizations. This book provides a simple, yet appropriately sophisticated, approach to cutting through that mess. The authors recommend tackling roadmaps with a more flexible and realistic process. By decoupling the roadmap from feature lists and product release cycles they have provided product leaders (and teams) with a tool that delivers value to the entire product org. My feeling is that this book could become the go-to manual for product planning in the months and years ahead.

18 people found this helpful

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Amazon Customer

One of the best resources for Product-Roadmapping

Reviewed in the United States on October 30, 2019

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I found this to be a foundational book on road-mapping. Without being another source of road-mapping info, it provides very convincing reasons for investing in vision, business objectives, themes and calls out some of the different approaches used in road-mapping and what the pitfalls are. Some of the not much talked about options that PMs do like shuttle diplomacy, differences between alignment vs consensus is defined very well. Its probably the best road-mapping resource I've found. The format makes it super easy to read - I got it on a Monday and was done by Wed. Awesome job - all the authors!

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Jesse K. Richards

Explains the perfect roadmap and so much more

Reviewed in the United States on June 14, 2020

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One of the best Product books I've ever read. Confirmed the broad strokes of how I make roadmaps now, but if I had read this book earlier, it would have saved me years of trial and error and hard lessons learned. And the book still has lots of tips and small points that are helping me refine my roadmap now.

One person found this helpful

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Amazon Customer

Not substantial with information- fluff peice

Reviewed in the United States on December 9, 2018

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Very disappointed with this purchase - no real insights just more fluff peice

6 people found this helpful

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Venkat Narayanan

This book was an eye-opener and life-changer for me

Reviewed in the United States on November 21, 2020

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Newbies (like me) struggle with creating a roadmap. I had to unlearn several bad roadmap creation practices after reading this book. I wish I had read this book before I created so many bad roadmaps. After reading this book, I was clear on the steps to create, socialize, and maintain a useful roadmap. A roadmap is not just a pretty diagram. It is a strategic communication tool. With an effective roadmap, you will become a trusted advisor to your stakeholders. Also, I highly recommend Bruce McCarthy's class on roadmaps. Wait, there's more! My boss was very pleased when his whole team learned how to create effective roadmaps using the concepts in this book.

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