Top positive review
Going to implement some of these concepts ASAP
Reviewed in the United States on October 3, 2018
There are many terrific books about marketing, some published decades ago. But Talk Triggers seems to have a very unique approach compared to most. It provides structure and the steps necessary to provide a clear and understandable plan for harnessing the power of word of mouth marketing. Jay & Daniel have created a book that doesn’t just tell you why WOM is so vital, but it also explains how to actually make it work. I devoured this book, took a lot of notes, and plan on implementing a few key ideas as quickly as possible.