Top critical review
Well, It Could Have Been Worse.
Reviewed in the United States on May 26, 2020
It took me some time to get through this book. It wasn't that it was hard to get through. It was that I was reading a few other books at the same time. All in all, it only took about two or three days to read it when it was all said and done. That's going at a very slow pace. So it is a relatively quick read.
However, there's nothing groundbreaking here when it comes to email marketing. If you are unfamiliar with email marketing, it's a good primer to get your feet wet. There are a lot of links she directs you to at her website which can be helpful and useful. I would argue even more useful than this book. I got more information from them than I did from the book.
Grant it, I came into this with experience so your mileage may vary depending on how much you have. Even with the experience I had, I did find some profitable nuggets. And as I said, the links she directs you to at the back of the book were beneficial.
Her writing style is quick with a heavy dose of an attempt at levity. When you first start off, that's not bad but as you go through the book, it gets a tad annoying. More so because it's not funny. But that, of course, is subjectivity at work…kind of. That she used it too much I don’t believe is subjective but a fact.
This is not the most horrible book on the subject, so don’t think that’s the case since I’m giving it three stars. It’s middle-of-the-road.