Top positive review
Thank goodness I persevered
Reviewed in the United States on June 18, 2020
Please note: I write this with the utmost respect to Mr Bly, a far more accomplished copywriter than I could ever hope to be. But I must be honest.
It was a slog most of the way through this book.
But I'm a completist, so I had to finish it.
Every now and then there's seriously sound advice, but for the most part it's like reading a dictionary.
All the while I was vacillating between two thoughts: "I got the book at discount, so I can't give it a one star rating," and, "for what I paid for this book, the nuggets of gold interspersed between the long lists of words are worth at least a two star rating."
But then the big surprise...
There's a wealth of copywriting gold waiting at the end of the book.
So it's worth at least four stars. (I reserve five star ratings for John Steinbeck novels and such, so four stars are like five star ratings for me.)
I can heartily recommend the book.
Thankfully. Because I was dreading giving the revered Bob Bly only one or two stars. (Phew!)