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I won't repeat complements of other reviewers, but only say I find this compact book fascinating (even though I am retired) because it successfully connects the dots: not just politics to business, but also business to politics. Plus, it's well written, fun, and easy to read.
I hate to share this brilliant book with others. It might kill my competitive advantage! It's smart and thought-provoking. Easy to apply the authors's POV to your specific situation. BE the insurgent. I love the clarity. I love the insights. A very insightful book.
David Morey's support and approach has changed my life! Especially the separation of reactions into hard opposition, soft opposition, undecided, soft support, and hard support - and then focus on moving the soft support to the hard support is so essential. Buy this book and start your journey to more success.
Unless you work directly for a political campaign, your initial reaction might be that you want to get as far away as possible from anything that faintly resembles a political organization. You might feel that there are no lessons you want to learn about political campaigns.
That would actually be a huge mistake. Scott Miller and David Morey, authors of The Leadership Campaign, deliver 10 strategies from political campaigns that will benefit your career, business and life. Their writing is based on years of real world experience in political campaigns as well as working with corporate leaders. They use countless examples - both political and corporate - to illustrate and validate the lessons.
Their writing style is humorous, insightful and filled with actionable advice.
While they use the political campaign as an example, the advice is more tailored to business leaders than to politicians.
They start with the two deficiencies that derail most campaigns – business, political or personal – 1) lack of focus and 2) lack of urgency. For a political campaign, urgency is built in – the election date. For most business projects, time frames are allowed to slip. So “The Leadership Campaign is about providing focus and urgency to your project, team, company or your career.”
The 10 strategies are: 1. Decide to run – actually commit. Go all in. 2. Think, plan and act like an insurgent – Incumbents try to protect what is, Insurgents are all about change. 3. Build a Kitchen Cabinet – surround yourself with trusted, capable advisors. 4. Prepare your campaign, inside-out. Get the inner game figured out first. 5. Announce – Let everyone know your aim/goals 6. Define Everything – 7. Control the Dialogue – if you don’t someone else will 8. Gain momentum – momentum is king – others will get on the bandwagon. 9. Exploit Crisis 10. Leadership – learn and implement steps 1 – 9
This is highly insightful. The strategies apply to your business, project, career or personal life. Easy and enjoyable read. The strategies will make you a better leader.
Finally, a book that eschews faddish leadership theory and gets down to cases, transposing to the realm of business the hard-edge, quantifiable, do-or-die, winner-take-all, loser-limp-home rules of the political campaign. This is not a discussion. It's a plan, and about damn time, too.
I've already read it a second time. It is so chock full of insights and strategies. If you are doing anything with a brand, whether personal, business or both, you must read this book. If you are leading an organization you must read this book. If you are campaigning anything you must read this book! It is an easy and enjoyable read that has a plethora of strategies, insights and real world examples from over thirty years of experience and also is most relevant to cutting edge approaches of what you need to do today and tomorrow. It's about 2016, 2017, and beyond. Whether you are in a large organization, an entrepreneur or even just strategizing your life, this book is of immense value. People will pay consultants thousands and thousands of dollars for these insights. Grab this book and read it!
Unapologetic, brilliant, and actionable! It is not often in which you run across a wonderful piece of writing where the second and even third read through will lead to more dog-eared pages and highlighted passages. Professor Morey brings his profound experience gathered over 30 years and unique insights to cut through all the fluff, misconceptions, and assumptions that revolve around what it takes to lead and what it takes to win. For your book list this year and every year, this one should be near the top and reviewed frequently. All strategies are clear, concise, and applicable to many aspects of YOUR life. Anyone can derive value and boost their intelligence through reading, but this book can do so much more in that it concretely explains and hammers the points needed to empower and propel you forward in taking control and succeeded in your specific endeavours.