Top critical review
A fun read, but nothing new
Reviewed in the United States on June 21, 2019
This was an entertaining read, but it didn't bring anything new to the table. It feels like it's written for management rather than designers, engineers, or founders: it has some great takeaway one-liners, but nothing really new or interesting about process or product thinking. There's actually another book I read a few years ago with the same title that's a lot better for designers. It's good overall, and worth the Kindle price, but don't expect this to help you improve your business or product approach.