Book: 5 stars!! (Paper: 2 stars)
I own hundreds of marketing books, and Bob Bly's books are among the most useful. Three years ago I paid several hundred bucks (on eBay) for Dan Kennedy's "Mailbox Millions" info product -- which was excellent. Bob Bly's "Direct Mail Revolution" covers much of the same material for just $15. Plus, the resources are updated.
By H.C. Joiner on March 26, 2019
So that's the good news.
The bad news is the publisher chose thin paper for this book and my yellow highlighter bleeds right through the pages. Darn the luck: I can already tell I was going to burn through a handful of highlighters on this title. The publisher should make this a Kindle MatchBook title so I could use the ebook too.