Top critical review
Reviewed in the United States on July 5, 2020
I have 15 years experience in SaaS and always thought that product, actually, can sell itself. I hoped Product-led approach would be a cool accumulation of proven facts and practices why this indeed can work. Unfortunately, the book did not deliver anything new.
There are some good quotes you can highlight, but in terms of real information you'll find frameworks for kids, few stories to prove the point and almost zero statistics. Plus you will find some self-promotion.
How to really implement product-led approach? Well, there are some things:
1. Web site aligned with the product value proposition
2. Good onboarding flow
I am not kidding you, that is it. Any person with 2+ years of experience in low touch SaaS marketing knows that.
Overall, the main idea is good. The book is bad. No depth.