Top critical review
EEK Eyal, he Just Doesn't Get It...
Reviewed in the United States on September 24, 2019
Let's get this straight. He writes a runaway bestseller on creating addiction (Hooked) for companies, and now he's giving us poor addicted consumers another bestseller-- the antidote for the pain-easing addictions. Amazing talent! How do all his juicy tidbits on strategy (the ego-flattering, pain-easing, love-stroking pseudo carrots of social media, for example, addictive triggers he taught businesses) relate to the tactics of funnels, pinpoint niche interest bullseyes and other tactics?
Not so much. Example: Eyal tells the story of Zoe Chance, another marketing/behavior guru, who gets hooked on a fitbit. She ruins her life, compelled to hit 24,000 steps a day. His penultimate example is one night where the Striiv tells her to "just do a few more steps" to get double the points, where the odds get REALLY exciting. She goes on and on, stepping up till 2 am like a "fitness zombie." DIdn't the guy even READ HOOKED? This is absolutely idiotic. If he were true to his on strategy, at the tactics level, the device would have told her she got those extra steps by HOOKING OTHERS on the device, with an affiliate program! Yes, you heard me, he missed the whole point of addicting the addicted to addicting others by becoming advocates, crusaders, fans, ambassadors and MLM FANS, not just zombies.
I will make you fishers of men. I will give you crack so potent that you will HAVE to SHARE it, LIKE it... get others hooked on it too. I'm Tommy Halstead, "The Viral Professor." I teach the addicted to addict others. I give five stars to books like Brendan Kane's ONE MILLION FOLLOWERS. Poor Nir, he's trying to put the Genie back in the bottle! A bottle HE opened??!!
What he doesn't get, like most academics, is that the human soul yearns for a LOVER that nothing material can match, no product stroke can scratch, no funnel can hatch. The billions of hours of video being uploaded on YouTube by young entrepreneurs hoping to become the next WhositsPie and achieve wealth, fame eternal stardom are missing, just like dear Nir, Deb Ford's seminal message, as she died with astonishing joy during 11 years of agonizing cancer, that real bliss is living in the Authentic Self, the True Self that celebrates inner poverty in reunion with it's Best Beloved. Do yourself a favor if you want focus: sure, read this as a set-up, but get Debbie Ford's Why Good People do Bad Things, or The Dark Side of the Light Chasers, or Your Holiness, as the real payday physically, emotionally, and especially, spiritually, OF the focus you gain, and the WHY of gaining it to begin with.