Top positive review
Why You Care How People Think (and what to do about it)
Reviewed in the United States on April 23, 2019
In his first book, Dr. John Whalen lays out dozens of examples to help illustrate the main cognitive processes your site users (customers, stakeholders, clients, etc.) will draw upon to experience your site (product, task, process, etc.).
It's like John is sitting at your elbow and talking you through this useful approach to crafting deep-diving contextual interviews, categorizing your (many, many, many) observations, and then developing insights and recommendations based solidly on cognitive science and research. John also relates the "Six Minds" approach to other trends and techniques in the user experience world such as design thinking, prototyping, and even artificial intelligence/machine learning. In short, understanding "how people think" -- and how it leads to what comes next -- is a terrific tool in the kit for both designers and researchers.