Top critical review
Clever marketing to reach a specific demographic
Reviewed in the United States on June 18, 2020
To start, I'm 42 and I love Optimum Nutrition products.
I have been using their Gold Standard Whey for years, and their creatine for the past year.
Both have delivered.
Some days it takes longer to recover from training, so when I saw the FIT 40 whey protein I thought I had to try it.
I used it for about a month, which is the time it took me to consume all the powder.
The whey seemed to work just like the Gold Standard, so I decided to compare the 2 tubs next to each other.
Here is what I discovered:
FIT 40 tub is 1.8 lbs and costs more.
Gold Standard is 2.0 lbs and costs less.
FIT 40 has 30g protein per scoop.
Gold Standard has 24g protein per scoop.
FIT 40 has 4g leucine, great for recovery.
Gold Standard has 5.5g BCAA's overall, so if you're taking let's say casein at night, you are covered with the leucine for recovery. If not, you're still getting more BCAA's from Gold Standard.
FIT 40 scoop is 41 grams.
Gold Standard scoop is 31 grams.
Overall, I am disappointed that Optimum Nutrition put out a product geared for the 40+ age group that seems to just cost more and not deliver the same kick-ass content of their Gold Standard whey.
Stick with the Gold Standard, don't buy into gimmicky supplements!