Top critical review
So much noise, babbling, tech jargons, but VERY LITTLE SUBSTANCE
Reviewed in the United States on February 16, 2020
I'm a business manager with engineering background in the tech industry (in fact, AI software), and well-acquainted with all the technological advances as well as innovation-related business topics. I picked up the book based on Audible's short preview audio, in which the author baldly claims he'd give 10 to 15 years until the Internet Ad market to completely disappear. He said he'd illustrate why.
I purchased the book to listen to his missing explanation... only to find that he never really answers his own question. No clear explanation as to why/how the Internet Advertising will actually go bust. Just lots and lots of redundant well-known facts and figures, such as how much Google and Facebook makes out of Advertising. Just so much emphasis on how big and great everything is. But he never really talks about how/why the Internet Ad market will disappear.
He talks more about how wonderful Virtual Reality glasses are (which, BTW are considered failures at the current stage), how the computer-generated "fake" voices can be used to offer better Internet Ad, etc. (Didn't he just claim it would die?) He does, in the end, claims AI will make "all" the purchase decisions for us. But any underlying explanation or connection between this claim/Internet Ad disappearing is sorely lacking. Sure, AI's great & all (I'm in AI) but that doesn't mean we'll all stop caring about Brands or product designs. Because it's not a matter of technological advances, but one of human behavior. These are totally different topics.
I even tried to go back to the beginning of the book and read/listen in the book's original order. Still, my disappointment didn't go away.
if you are someone who'd marvel at mere mention of all the (common) technical advances these days, or mere facts or a series of statistics are enough to impress you, maybe you might find this book interesting (but still not "useful"). Otherwise - especially if you're working in the high-tech industry, under 40, or regularly follow technology-related topics, there's very little substance there. Just a lot of random well-known facts, lots of hyperboles, premature assertions, and often self-glorifying praises on how accomplished he is and how much he knows.... In other words, simply (very) little substance, if any. You will better spend your time reading/listening something else. I gravely regretted wasting my time on this book, not to mention money.