Top positive review
A Painful and Dangerous Read
Reviewed in the United States on April 19, 2020
Sarah Frier's "No Filter" is a painful and dangerous read, especially for anyone who has swung repeatedly for the fences in Silicon Valley and failed. It is painful to read just how easy it was with the right social and educational pedigree(s) to secure start-up funding, competence be damned.
Beautifully written by an accomplished journalist with a sharp eye for irony. Superb background and sad commentary on how "influence" is being peddled by the elite. As to the dangerous part of my review, there are many, many chilling examples of hubris in the House of Zuck (aka Facebook) that should scare any freedom-loving human being.
In retrospect, it is completely amazing how regulators dropped the ball to allow the formation of the Facebook/Instagram/WhatsApp monopoly. Thankfully there is enough commentary in this book to reveal the fragility of all of the social network models; one of my favorites was the "emergency meeting" to add video to Instagram, in which one executive commented "It was like being in the room when John F. Kennedy announces you're going to the moon." As if.
Will this marketing machine stand the test of time? We'll see. My money is on future generations actually getting to Mars.